Will grew up in wine, his father having founded A&B Vintners back in 1998. After catching the winemaking bug he went on to work alongside some serious names, including Pierre-Yves Colin-Morey and Jean-Louis Chave. A decade on from his first harvest, he's now in his own cellar in the Northern Rhône.

The idea has always been simple. Put into practice his own learned interpretation of wine. Fruit sourced only from growers he admires, hand harvested, spontaneously fermented, no filtration, minimal sulphur. Honest, energetic bottles with real personality.